Savannah Ghost Pirate
Website Redesign
Me and four other designers reimagined the Savannah Ghost Pirates’ official website to improve navigation, fan engagement, and the ticket-buying experience. The final product was presented to sports enthusiasts and Ghost Pirates fans, earning highly positive feedback.
Within three months, the project received a Gold Medal at the Indigo Design Awards for excellence in interactive digital design—showcasing our strength in brand identity, visual storytelling, and user experience.
Info
The people behind the work
The people behind the work
The people behind the work
The people behind the work
The Scallywags
Tuesday, November 12 10:00AM
The Scallywags
Tuesday, November 12 10:00AM
The Scallywags
Tuesday, November 12 10:00AM
The Challenge
Research
Current Homepage
Current Product Page
Problem Statement
The Savannah Ghost Pirates’ website is cluttered, difficult to navigate, and inconsistent in updating schedules and ticket information—causing user frustration and missed engagement opportunities.
Key Insights
Cluttered Navigation – First-time visitors get lost Inefficient Layout – Poor typography hierarchy, oversized fonts Underused Web Potential – Missed interactive opportunities Ticketing Bottleneck – Reliance on third-party platform causes friction
User Interviews
5 questions, 11 participants “The website is extremely overwhelming. It was definitely cluttered, and hard to navigate.” “There is simply too much going on, and it is easy for someone to get misinformation or just get lost in the website.” “They have a good opportunity to add theme nights and tailgates and special events to be a good outlet for the community.” “I have been frustrated because of third-party ticket sellers and the reliability of those sites.” “Showing the team playing together and as a community makes them seem more likable, friendly, and approachable.”
Problem Statement
The Savannah Ghost Pirates’ website is cluttered, difficult to navigate, and inconsistent in updating schedules and ticket information—causing user frustration and missed engagement opportunities.
Key Insights
Cluttered Navigation – First-time visitors get lost Inefficient Layout – Poor typography hierarchy, oversized fonts Underused Web Potential – Missed interactive opportunities Ticketing Bottleneck – Reliance on third-party platform causes friction
User Interviews
5 questions, 11 participants “The website is extremely overwhelming. It was definitely cluttered, and hard to navigate.” “There is simply too much going on, and it is easy for someone to get misinformation or just get lost in the website.” “They have a good opportunity to add theme nights and tailgates and special events to be a good outlet for the community.” “I have been frustrated because of third-party ticket sellers and the reliability of those sites.” “Showing the team playing together and as a community makes them seem more likable, friendly, and approachable.”
Problem Statement
The Savannah Ghost Pirates’ website is cluttered, difficult to navigate, and inconsistent in updating schedules and ticket information—causing user frustration and missed engagement opportunities.
Key Insights
Cluttered Navigation – First-time visitors get lost Inefficient Layout – Poor typography hierarchy, oversized fonts Underused Web Potential – Missed interactive opportunities Ticketing Bottleneck – Reliance on third-party platform causes friction
User Interviews
5 questions, 11 participants “The website is extremely overwhelming. It was definitely cluttered, and hard to navigate.” “There is simply too much going on, and it is easy for someone to get misinformation or just get lost in the website.” “They have a good opportunity to add theme nights and tailgates and special events to be a good outlet for the community.” “I have been frustrated because of third-party ticket sellers and the reliability of those sites.” “Showing the team playing together and as a community makes them seem more likable, friendly, and approachable.”
Our Approach
Research
To build a high-fidelity redesign, we started by analyzing and addressing the site’s existing structure. Our first step was refining navigation and content framework.
Using card sorting, we learned how fans naturally group the Savannah Ghost Pirates’ content, revealing intuitive navigation patterns. These insights shaped our sitemap, aligning the layout with fan expectations and improving findability.
Streamlining site structure and navigation.
To build a high-fidelity redesign, we started by analyzing and addressing the site’s existing structure. Our first step was refining navigation and content framework.
Using card sorting, we learned how fans naturally group the Savannah Ghost Pirates’ content, revealing intuitive navigation patterns. These insights shaped our sitemap, aligning the layout with fan expectations and improving findability.
Streamlining site structure and navigation.
To build a high-fidelity redesign, we started by analyzing and addressing the site’s existing structure. Our first step was refining navigation and content framework.
Using card sorting, we learned how fans naturally group the Savannah Ghost Pirates’ content, revealing intuitive navigation patterns. These insights shaped our sitemap, aligning the layout with fan expectations and improving findability.
Streamlining site structure and navigation.
Old Site-Map
Old Site-Map
Old Site-Map
New Site-Map
New Site-Map
New Site-Map
After refining the site’s structure, we streamlined the ticket purchase flow—separating it from other content, reducing third-party friction, and aligning it with updated navigation.
Competitive analysis of 6–7 sports sites helped us explore how we might create the ideal balance between visual engagement and functional clarity, keeping users engaged and guiding them smoothly toward the CTA.
Ticketing Experience
After refining the site’s structure, we streamlined the ticket purchase flow—separating it from other content, reducing third-party friction, and aligning it with updated navigation.
Competitive analysis of 6–7 sports sites helped us explore how we might create the ideal balance between visual engagement and functional clarity, keeping users engaged and guiding them smoothly toward the CTA.
Ticketing Experience
After refining the site’s structure, we streamlined the ticket purchase flow—separating it from other content, reducing third-party friction, and aligning it with updated navigation.
Competitive analysis of 6–7 sports sites helped us explore how we might create the ideal balance between visual engagement and functional clarity, keeping users engaged and guiding them smoothly toward the CTA.
Ticketing Experience
We reimagine SGP’s website with a style-guide, applying the team’s bold, high-energy style with dark tones, neon green accents, and dynamic imagery. We also reshuffle the identity components—stroke, fonts, and colors—across the redesigned site to deliver a consistent, immersive fan experience aligned with the updated structure.
Visual Branding
We reimagine SGP’s website with a style-guide, applying the team’s bold, high-energy style with dark tones, neon green accents, and dynamic imagery. We also reshuffle the identity components—stroke, fonts, and colors—across the redesigned site to deliver a consistent, immersive fan experience aligned with the updated structure.
Visual Branding
We reimagine SGP’s website with a style-guide, applying the team’s bold, high-energy style with dark tones, neon green accents, and dynamic imagery. We also reshuffle the identity components—stroke, fonts, and colors—across the redesigned site to deliver a consistent, immersive fan experience aligned with the updated structure.
Visual Branding
Exécution
Design
Starting with low-fidelity wireframes, we explored multiple layout concepts for the homepage, schedule, and ticketing pages. This allowed us to test structure and navigation before adding visuals.
We then moved to mid-fidelity designs, applying the Ghost Pirates’ bold colors, refined navigation, and interactive details.
Including nav-bar refinements, streamlined ticketing pages, and engaging player cards—bringing the brand to life in a cohesive digital experience.
Iteration Process
Starting with low-fidelity wireframes, we explored multiple layout concepts for the homepage, schedule, and ticketing pages. This allowed us to test structure and navigation before adding visuals.
We then moved to mid-fidelity designs, applying the Ghost Pirates’ bold colors, refined navigation, and interactive details.
Including nav-bar refinements, streamlined ticketing pages, and engaging player cards—bringing the brand to life in a cohesive digital experience.
Iteration Process
Starting with low-fidelity wireframes, we explored multiple layout concepts for the homepage, schedule, and ticketing pages. This allowed us to test structure and navigation before adding visuals.
We then moved to mid-fidelity designs, applying the Ghost Pirates’ bold colors, refined navigation, and interactive details.
Including nav-bar refinements, streamlined ticketing pages, and engaging player cards—bringing the brand to life in a cohesive digital experience.
Iteration Process
With our mid-fidelity designs, we ran a survey with 11 participants to compare layouts and features for the Savannah Ghost Pirates’ homepage and product experience. The goal was to find which version delivered the best user experience.
A/B Testing
With our mid-fidelity designs, we ran a survey with 11 participants to compare layouts and features for the Savannah Ghost Pirates’ homepage and product experience. The goal was to find which version delivered the best user experience.
A/B Testing
With our mid-fidelity designs, we ran a survey with 11 participants to compare layouts and features for the Savannah Ghost Pirates’ homepage and product experience. The goal was to find which version delivered the best user experience.
A/B Testing
Statistics
coup de grâce
Final Product
Home Page
Product Page
Player Cards
Matchroom/Schedule
More in the Desktop
You are now reading the mobile version of this site. Visit pierepavel.pro with a desktop browser for more detail case study. ;)